Product identity strategy research on equipment manufacturing industry

Based on the method of kansei engineering and cognitive psychology, to analyze the applications and features of product identity system in the equipment manufacturing industry, focus on systematic method and process on product identity strategy. According to the user-centered design methods, establishment of six types of systems such as modeling feature recognition systems, color feature recognition systems and so on, establish the standard of product identity systems, and demonstrate the method through the design case of Wuzhong.