Title :
Analysis on the relation between enterprise brand image and product image
Author :
Zheng, Haohua ; Wang, Mingye
Author_Institution :
Coll. of Art & Design, Nan Chang Univ., Nanchang, China
Abstract :
Enterprise brand image and product image likes twins in market competition. The enterprise brand image acts as a guide for product image and the product image as a support for the enterprise brand image, that is, they coordinately develop and influence each other. The enterprise can survive in the fierce competition only by giving consideration to both of them, placing equal emphasis on both of them with neither aspects neglected.
Keywords :
marketing; product design; product development; enterprise brand image; market competition; product image; Art; Biological materials; Character recognition; Design optimization; Educational institutions; IEEE products; Image analysis; Image recognition; Product design; Technological innovation; Brand Image; Enterprise; Product Image; Relation;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5266-8
Electronic_ISBN :
978-1-4244-5268-2
DOI :
10.1109/CAIDCD.2009.5374921
