DocumentCode
2993821
Title
Analysis on the relation between enterprise brand image and product image
Author
Zheng, Haohua ; Wang, Mingye
Author_Institution
Coll. of Art & Design, Nan Chang Univ., Nanchang, China
fYear
2009
fDate
26-29 Nov. 2009
Firstpage
1826
Lastpage
1828
Abstract
Enterprise brand image and product image likes twins in market competition. The enterprise brand image acts as a guide for product image and the product image as a support for the enterprise brand image, that is, they coordinately develop and influence each other. The enterprise can survive in the fierce competition only by giving consideration to both of them, placing equal emphasis on both of them with neither aspects neglected.
Keywords
marketing; product design; product development; enterprise brand image; market competition; product image; Art; Biological materials; Character recognition; Design optimization; Educational institutions; IEEE products; Image analysis; Image recognition; Product design; Technological innovation; Brand Image; Enterprise; Product Image; Relation;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location
Wenzhou
Print_ISBN
978-1-4244-5266-8
Electronic_ISBN
978-1-4244-5268-2
Type
conf
DOI
10.1109/CAIDCD.2009.5374921
Filename
5374921
Link To Document