DocumentCode
2994882
Title
Study on construction methods of Product Identity Evaluation based on Corporate Brand Strategy
Author
Han, Chunming ; Liu, Niu ; Zhang, Ping
Author_Institution
Ind. Design of Sch. of Mech. & Automative Eng., Hefei Univ. of Technol., Hefei, China
fYear
2009
fDate
26-29 Nov. 2009
Firstpage
292
Lastpage
294
Abstract
Considering current situation and development trend of product identity evaluation investigation, based on concepts of corporate brand strategy and product identity evaluation and their relations, methods of constructing product identity evaluation system were put forward, according to the differentia evaluation of different corporate product identity and consistency evaluation of in-corporate product identity, to realize the consistency of corporate brand strategy and product identity evaluation.
Keywords
product design; corporate brand strategy; product design; product identity evaluation; Decision support systems; Brand Image; Product Identity; Product Identity Evaluation System;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location
Wenzhou
Print_ISBN
978-1-4244-5266-8
Electronic_ISBN
978-1-4244-5268-2
Type
conf
DOI
10.1109/CAIDCD.2009.5374968
Filename
5374968
Link To Document