Title :
The impact of the unity of product image design on corporate brand image
Author :
Shi, Yuanwu ; Xiong, Wenli ; Zhen, Xuan
Author_Institution :
Sch. of Art & Design, Hu Bei Univ. of Technol., Wuhan, China
Abstract :
From several basic structures for indoor computer wireless communication system, At present, facing the internationalization´s strategic needs, establish a clear corporate image and brand is essential for an enterprise´s survival and development, and product image as an important means of reflect the corporate image are receiving more and more attention. Papers from the point of view of product design, through the integration of theory and case analysis, sort out the relationship between corporate brand image and the unity of product image design, as well as the use of means to enhance the brand image.
Keywords :
image texture; product design; corporate brand image; enterprise survival; internationalization; product image design; Acoustic materials; Art; Auditory system; Electrical products; Humans; Image recognition; Inorganic materials; Music; Product design; Wireless communication; corporate image design; product image; unity;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5266-8
Electronic_ISBN :
978-1-4244-5268-2
DOI :
10.1109/CAIDCD.2009.5375029