An analysis of the relationship between the product and its packaging designing in the modern industrial designing

The rapid development and intensified market competition in today´s industrial society have involved the product with more peripheral competitions other than the product´s quality. Propelled by commercial interests, the product´s packaging has become comparatively important and the product´s added value has been fully represented. In this paper, the author will give her views in terms of the major and minor questions in the product´s designing and packaging designing, including the importance of the product itself, and how to coordinate the relationship between the two in order to improve the product´s core market competitive value.