Title :
The application of design psychology in advertisement design
Author_Institution :
Sch. of Art, Huangshi Inst. of Technol., Huangshi, China
Abstract :
Starting from the consumer´s needs, we consider the psychology as one of the basic idea sources of art design. The paper detailed illustrates the application of design psychology in advertisement design, and points out necessary psychological knowledge that an excellent designer should master from psychological aspect. The design psychology can optimize advertisement design and reduce blindness of design.
Keywords :
advertising; consumer behaviour; design engineering; psychology; advertisement design; art design; consumers need; design psychology; psychological knowledge; Art; Blindness; Cultural differences; Decision making; Design engineering; Design optimization; Process design; Product design; Psychology; Web design; Advertisement Design; Aesthetics; Art Design; Design Psychology;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5266-8
Electronic_ISBN :
978-1-4244-5268-2
DOI :
10.1109/CAIDCD.2009.5375064
