A research on the information communication method in SI design

Nowadays, the space image construction of exclusive stores are paid great attention by the Chinese entrepreneurs In recent years, how to express the brand´s inherent cultural concepts and national characteristic effectively have become the focus in academic and business circles during the process of the ¿Second upgrade of corporate visual image¿, and how to reflects psychological need of the crowd accurately. So the most important issue in this systematic project is to create a self- owned brand space image system, which possess profound cultural significances and distinctive national features. Furthermore, otherness signal information is scientific and reasonable, the research on the process and method of transmitting code could help the designers combine the received information together on the basis of nation culture, use different levels of design symbols coding rules, and get rid of some unnecessary information. Finally they will find the distinctive characteristics of the corporate brand image to enhance the brand culture and competitiveness.