DocumentCode :
2999227
Title :
Interpretation of conceptual picture languages in packaging
Author :
Zheng, Guo Xi ; Bu, Ai Ying
Author_Institution :
Sch. of Energy, Henan Inst. of Sci. & Technol., Xinxiang, China
fYear :
2009
fDate :
26-29 Nov. 2009
Firstpage :
1593
Lastpage :
1596
Abstract :
The paper studies the features, forms, and designs of conceptual pictures in commodity packaging, and interprets the language means of conceptual pictures in commodity packaging, in order to improve the manifesting force of the conceptual pictures by means of passing the information on commodities to the consumers swiftly, accurately, interestingly, and vividly, arouse the consumers´ attention, enhance the competitiveness of the goods shelves, and thereby promote sales.
Keywords :
consumer behaviour; packaging; sales management; commodity packaging; conceptual picture languages; consumers attention; sales; Art; Dairy products; Educational institutions; Food technology; Marketing and sales; Mood; Packaging; Paper technology; Pipelines; TV; Conceptual Picture; Languages purchasing; Packaging;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5266-8
Electronic_ISBN :
978-1-4244-5268-2
Type :
conf
DOI :
10.1109/CAIDCD.2009.5375190
Filename :
5375190
Link To Document :
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