The value of unconscious behavior on interaction design

By introducing the study of unconscious behavior into interaction design, this paper is to exploit the research range of interaction design from the view of psychology and behavioral science. The paper introduces unconscious behavior and unconscious interactivity, and provides a new explanation of the concept of interactivity with unique attitude, and importantly discusses its value in the interaction design of visceral level and reflective level. The goal of this paper is to provide new ideas and methods for user experience and new direction for the development of interaction design.