Use case based innovative design of E-commerce website

In order to explore the new mode of e-commerce experience to the innovative style design, an approach of use case based innovative design was proposed. The concept and related studies of e-commerce platform and use case were discussed. More and more merchants try to make the e-commerce website exactly meet users´ demands. Taken online purchase of furniture as an example, the user-centered design requirements were extracted by interviewing with a number of users. Various function modules were obtained through the analysis of use cases. A website information prototype system was built and the e-commerce shopping patterns of experiential design were developed. Refer to the research of users´ demands for online shopping and the prototype design, the graphic user interface was finished.