Design and culture innovation

The text from three aspects-material culture, social culture and spiritual culture touches the development pulse of industrial design. It clearly states that contemporary design not only satisfies the need of man´s material life, but also increasingly considers the need of man´s spiritual life. Contemporary design leaves no stones unturned to provide people with many kinds of enjoyment in practice, in emotion and in mentality, and it attaches more and more importance to the added-value product. Designers take great efforts to infuse the practice value, culture value and aesthetic value into a whole organic. The action gives prominence to the humanitarian weight of value in product design and reflects a kind of culture in deep level. Design is moved up from the satisfaction with all kinds of functions in the past to the satisfaction with the spirit care to people, which lies in the melted culture and the increasing added-value, culture of produce. It is also the duty of designers.