Study on liquor packaging design

Wine and its packaging, in the history of human culture, it has not only the existence of an objective material, but a cultural symbol. The paper describes the function of liquor packaging, and discusses the situation, procedure and method of liquor packaging design in detail, and points out that national culture, wine culture, aesthetic trends, corporation visualization and brand strategy should be unified in liquor packaging design. Packaging design of famous Luzhou Laojiao wine enterprise as an example, the liquor packaging design is innovatively attempted.