Title :
A Fuzzy AHP Approach for Evaluating New Product Projects in Mobile Commerce
Author :
Chen, Shouming ; Zheng, Hongliang
Author_Institution :
Sch. of Econ. & Manage., Tongji Univ., Shanghai, China
Abstract :
Drawing on the literatures on what factors making consumer accept mobile commerce (MC) and what mobile commerce applications are acceptable by consumers, this study suggests that five main elements can help to select the best MC product project for the MC provider. And we construct a multiple-layer evaluation model using these elements. Then, for the specific new product projects selection process, an approach called fuzzy analytical hierarchy process (FAHP) based on triangular fuzzy number is given. Finally, a case study is presented to make this approach more understandable for managers.
Keywords :
decision making; electronic commerce; fuzzy set theory; mobile computing; MC product project; MC provider; evaluating new product projects; fuzzy AHP approach; fuzzy analytical hierarchy process; mobile commerce application; multiple layer evaluation model; projects selection process; triangular fuzzy number; Artificial intelligence; Business; Computational intelligence; Conference management; Decision making; Decision support systems; Flexible manufacturing systems; Internet; Mobile computing; Project management; evaluation; fuzzy AHP; mobile commerce; new product;
Conference_Titel :
Artificial Intelligence and Computational Intelligence, 2009. AICI '09. International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-3835-8
Electronic_ISBN :
978-0-7695-3816-7
DOI :
10.1109/AICI.2009.179
