DocumentCode
3025823
Title
Data Mining Technology and Its Application in CRM of Commercial Banks
Author
Fang, Bin ; Ma, Shoufeng
Author_Institution
Sch. of Manage., Tianjin Univ., Tianjin, China
fYear
2009
fDate
25-26 April 2009
Firstpage
243
Lastpage
246
Abstract
CRM is an innovative marketing strategy centered on customer and a comprehensive management and technological method. The application of data mining (DW) technology in CRM plays an important role in improving the level and efficiency of CRM in commercial banks. This paper mainly introduces structures of CRM in commercial banks and DM technology, and emphasizes the application of DM technology in the CRM of the commercial bank and finally discusses some key problems related to this application of DM in the CRM.
Keywords
banking; customer relationship management; data mining; commercial banks; customer relationship management; data mining technology; innovative marketing strategy; Business; Customer service; Data mining; Data warehouses; Delta modulation; Innovation management; Marketing management; Operating systems; Protocols; Technology management; CRM; bank; data mining; data warehouse;
fLanguage
English
Publisher
ieee
Conference_Titel
Database Technology and Applications, 2009 First International Workshop on
Conference_Location
Wuhan, Hubei
Print_ISBN
978-0-7695-3604-0
Type
conf
DOI
10.1109/DBTA.2009.128
Filename
5207771
Link To Document