Title :
The Analysis of Customer Data Mining Based on System Dynamics
Author_Institution :
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
Abstract :
System Dynamics is not only tool of simulation, but also method of data mining. With the model of System Dynamics, the hidden knowledge is revealed, and future state is forecasted, which are both data mining. The paper analyzes the process of mining data with the example of customer in market. It expatiates that the change of customer in different conditions is predicted, to mining the customer knowledge with simulation. It is new idea for System Dynamics to mining data.
Keywords :
customer relationship management; data mining; customer data mining; customer knowledge; system dynamics; Analytical models; Computational modeling; Data analysis; Data mining; Databases; Feedback; Mathematical model; Merchandise; Nonlinear dynamical systems; Predictive models; customer; data mining; modeling; simulation; system dynamics;
Conference_Titel :
Database Technology and Applications, 2009 First International Workshop on
Conference_Location :
Wuhan, Hubei
Print_ISBN :
978-0-7695-3604-0
DOI :
10.1109/DBTA.2009.161
