A glimpse of B&Bs promotion with Internet marketing — A case atudy of JC B&Bs in Taiwan

Through internet website one can operate e-commerce websites in a B&Bs business. With a flexible and scalable platform, B&Bs internet operates a rapidly growing network of websites that offer customers the ability to share information through online communities and make informed purchasing decisions-room and food reservation, travel package program etc. The purpose of this study aims to investigate the effectiveness of using Internet website to promote the marketing of JC B&Bs in central Taiwan with a useful program we had written.