DocumentCode
3027057
Title
The Calculation of the Customer Potential Value Using Association Algorithm
Author
Zhang, YongLi ; Lu, Gang
Author_Institution
Manage. Sci. & Eng. Inst., Shijiazhuang Univ. of Econ., Shijiazhuang, China
fYear
2010
fDate
23-24 Oct. 2010
Firstpage
108
Lastpage
113
Abstract
The calculation of the Customer Potential Value has enormous impact to the enterprise efficiency. In this paper, based on the analysis of purchased products or services, we use Association Algorithm to predict the purchasing products or services that customer will buy in future and purchasing probability, then calculate the potential value of customer. Finally we accomplish the data mining process.
Keywords
customer profiles; data mining; purchasing; association algorithm; customer potential value; data mining process; enterprise efficiency; purchased product; Algorithm design and analysis; Data mining; Data models; Itemsets; Prediction algorithms; Predictive models; Probability; Association; Customer Potential Value; Data Mining;
fLanguage
English
Publisher
ieee
Conference_Titel
Cryptography and Network Security, Data Mining and Knowledge Discovery, E-Commerce & Its Applications and Embedded Systems (CDEE), 2010 First ACIS International Symposium on
Conference_Location
Qinhuangdao
Print_ISBN
978-1-4244-9595-5
Type
conf
DOI
10.1109/CDEE.2010.31
Filename
5759399
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