DocumentCode
3027190
Title
Research on the division of Marketing Grid
Author
Cheng, Yanxia ; Li, Na
Author_Institution
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
fYear
2011
fDate
26-28 July 2011
Firstpage
687
Lastpage
689
Abstract
Referencing the idea of collaboration and share of Grid, aiming at limitations that customer orientation is rough and marketing has no relevance in traditional marketing model, this paper put forward the concept of Marketing Grid. Based on the analysis of Marketing Grid intension deeply analyze the basis of meshing, summarized four division methods of Marketing Grid, and discussed the measures that enterprise should take to different grid with different division dimensions.
Keywords
consumer behaviour; market research; customer orientation; marketing grid model; Collaboration; Computational modeling; Degradation; Frequency conversion; Frequency measurement; Metacomputing; Standards; Marketing Grid; customer behavior; customer characteristics; customer lifecycle; customer value;
fLanguage
English
Publisher
ieee
Conference_Titel
Multimedia Technology (ICMT), 2011 International Conference on
Conference_Location
Hangzhou
Print_ISBN
978-1-61284-771-9
Type
conf
DOI
10.1109/ICMT.2011.6001911
Filename
6001911
Link To Document