The Influence of Microblogging on the Innovation of Social Management

Microblogging, as a new network media, is playing a positive role on guiding public opinion and on dominating utterance. It offers a new type of tool for social management, such as ´Government Affairs Microblogs´ and ´Supervision of Government Microblogs´. Meanwhile, it brought some practical social problems. Overall, the positive role that microblogging could play is very important to a benign development and innovation of the social management.