An Analysis on Green Supply Chain Management in E-Commerce under the Economic Globalization

With the development of e-technology and Internet, information technology is introduced to commercial activities as a tool, which creates a new business operation e-commerce. Meanwhile, Chinese entrepreneurs have gradually realized that there is no doubt that competition among the enterprises is becoming the competition among their supply chains under the economic globalization in 21st century. The integration of E-commerce and supply chain fully changed the exchange style and operation of the original supply chain such as logistics, information flow, and capital flow, which makes full use of resources, improves the efficiency, reduces the cost and improves service quality. However, as the worsening global environment issues, every country makes more and more stringent environment regulations and strengthens the green barrier continuously. As a result, enterprises face more and more pressure from environmental protection from various points of view. It reflects long term interests and green image that it manages green supply chain at all aspects. Highlighting each part is to concern the environment; it is a new developing trend of supply chain management. E-commerce is widely used in supply chain management, which improves green product largely as well as the efficiency, but also optimizing the resource allocation and enhancing corporate influence, which ultimately get the optimum of economy and social welfare.