Title :
Trust Study of E-Commerce in China Based on B2C Model
Author :
Tao, Lihua ; Li, Longyi
Author_Institution :
Dept. of E-Bus., South China Univ. of Technol., Guangzhou, China
Abstract :
The paper firstly elaborates e-commerce trust issues in detail, explores the practical significance of the trust problems. Then puts forward some widespread trust problems in Chinese e-commerce and sets up a framework for Chinese e-commerce trust system according to the specific national conditions of China. Some solutions to the current trust will be given in the end of the paper.
Keywords :
electronic commerce; security of data; B2C model; Chinese e-commerce; electronic commerce; trust system; Consumer electronics; Electronic commerce; Forward contracts; Law; Legal factors; Monitoring; Paper technology; Security; Solids; Web and internet services; B2C model; e-commerce; trust system;
Conference_Titel :
Business Intelligence and Financial Engineering, 2009. BIFE '09. International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-0-7695-3705-4
DOI :
10.1109/BIFE.2009.138
