The Road to Decision-Centric Business Intelligence

Business intelligence (BI) is increasingly becoming a decision-making tool of great importance to organizations. However, BI-mediated information delivery is driven more by data models than by ldquomanagementrdquo decision models. The purpose of this exploratory study is to explore the possibility of modeling management decisions as a first step towards the development of decision-centric BI tools. The methodology is interpretive qualitative research comprising interviews with six senior managers and executives. Findings suggest that decisions featuring less uncertainty with measurable outcomes are more amenable to the use of decision models as a precursor to a decision-centric BI-mediated information delivery.