Title :
A Study on the Relationship between Native and Customers´ Information of the Enterprise
Author :
Yongke, Yuan ; Wei, Wang
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Technol., Beijing, China
Abstract :
Compared with the study based on the symmetric information between the enterprisepsilas native and exterior, the paper studies the asymmetric information by data mining of the enterprisepsilas native and exterior information, and then analyzes the relationship between them. At last, the software realization frame work is presented. The data-mining of the enterprisepsilas native information is very important for its decision and the CRM study should include the enterprisepsilas native information and should compare their native and exterior information. The example is discussed in the data-mining of customerspsila information and the employeespsila information.
Keywords :
customer relationship management; data mining; organisational aspects; personnel; CRM; customer information management; customer relationship management; data mining; employees; enterprise exterior information; enterprise native information; software realization framework; Companies; Conference management; Customer relationship management; Data engineering; Data mining; Decision trees; Engineering management; Financial management; Information analysis; Technology management; CRM; asymmetric information; mployees´ information;
Conference_Titel :
Business Intelligence and Financial Engineering, 2009. BIFE '09. International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-0-7695-3705-4
DOI :
10.1109/BIFE.2009.200