DocumentCode
3042339
Title
Designing Services for Happy Times in a Movie Theater
Author
Hsiao-Wei Chiu ; Nathania, Margaret ; Yi-Ting Lin ; Xu-Xun Huang
Author_Institution
Dept. of Inf. Manage., Nat. Cheng Kung Univ., Tainan, Taiwan
fYear
2013
fDate
29-31 May 2013
Firstpage
234
Lastpage
236
Abstract
This study intends to change customers\´ perceptions for producing a "Happy Times in a Movie Theater" service. Two service design tools, service cycle and service blueprint, are utilized in this study. Finally, this study demonstrates a modified theater service.
Keywords
entertainment; customer perceptions; happy-times-in-a-movie theater service; service blueprint; service cycle; service design tools; Educational institutions; Electronic mail; Films; Information management; Internet; Motion pictures; Technological innovation; redesign; service design;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Science and Innovation (ICSSI), 2013 Fifth International Conference on
Conference_Location
Kaohsiung
Type
conf
DOI
10.1109/ICSSI.2013.49
Filename
6599391
Link To Document