Research on the evaluation and analysis of the real estate investment environment base on AHP (analytic hierarchy process)

As the rapid development of economy and the high returning of real estate investment, investment of real estate market grows faster. Recently there is supposed a prosperity phrase in both supply and demand field. Real estate industry, as an important investment area is influenced by its diversification, demutualization, marketing custom of the investment and socialization of the investment which decide that the real estate investment; thus real estate is quite different with other investment. Compared with other industries, real estate demands more on environment for its great value, long period and fixed location; further, it is more easily to be influenced by economy, environment and the macro control policies. All those mentioned demonstrate the practical meaning to this paper.