Title :
Strategic management to improve the competitiveness of the pharmaceutical industry
Author :
Chen, Juanyi ; Liang, Xiao
Author_Institution :
Manage. Sch., Jilin Univ., Changchun, China
Abstract :
This paper firstly put forward the source and standard of core competitive power as the breakthrough point to analysis the competitive disadvantages and the existing problems of Chinese medicine enterprises, and then, from the actual development situations of Chinese medicine enterprises, specific analysis of medical enterprise cases are expounded to improve their own competitiveness strategic mode, and finally we propose some profound suggestions.
Keywords :
organisational aspects; pharmaceutical industry; strategic planning; Chinese medical enterprises; pharmaceutical industry core competitiveness improvement; strategic management; Biomedical imaging; Educational institutions; Lead; Organizations; Pharmaceuticals; Procurement; Core competitiveness; Pharmaceutical enterprises; Strategic mode; Value network;
Conference_Titel :
Service Operations and Logistics, and Informatics (SOLI), 2012 IEEE International Conference on
Conference_Location :
Suzhou
Print_ISBN :
978-1-4673-2400-7
DOI :
10.1109/SOLI.2012.6273530
