DocumentCode
3054872
Title
Building the branding and attractive small town based on the CI theory—Take the longmen ancient town for example
Author
Liu, Shuanghua ; Liu, Ye ; Li, Song
Author_Institution
Sch. of Creativity & Art Design, Zhejiang Univ. City Colleage, Hangzhou, China
fYear
2011
fDate
26-28 July 2011
Firstpage
4348
Lastpage
4351
Abstract
The feasibility of importing the CI theory into the attractive small town was discussed. The ancient Longmen town was selected as the study object to design some specific importing program based on the field work and questionnaires, and extend the new carriers for the application of the CI theory, and support the building of attractive small town with the theory and practice, which made the planning and the construction of the small town more systematic and branding.
Keywords
corporate social responsibility; design engineering; marketing; town and country planning; CI theory; Longmen ancient town; branding; construction; importing program; planning; Bismuth; Buildings; Business; Cities and towns; Economics; Ethics; Visualization; Branding and attractive small town; CI; The Longmen ancient town;
fLanguage
English
Publisher
ieee
Conference_Titel
Multimedia Technology (ICMT), 2011 International Conference on
Conference_Location
Hangzhou
Print_ISBN
978-1-61284-771-9
Type
conf
DOI
10.1109/ICMT.2011.6003301
Filename
6003301
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