Title :
Kansei/Affective Decision Making
Author :
Shiizuka, Hisao ; Hashizume, Ayako
Author_Institution :
Dept. of Inf. Design, Kogakuin Univ., Tokyo, Japan
fDate :
Nov. 30 2011-Dec. 2 2011
Abstract :
The concept of Kansei/Affective value creation is an essential tool for the decision making, for example, in the field of marketing. The main purpose of this paper is to discuss the viewpoint of Kansei engineering on decision making. It is shown that the Kansei/Affective information provides an important role for the decision making. Some illustrative examples are shown to demonstrate the effect of Kansei information.
Keywords :
decision making; marketing; Kansei engineering; affective decision making; affective information; marketing; Acceleration; Context; Decision making; Ear; Electronic mail; Humans; Kansei informationt; decision making; systems thinkingg;
Conference_Titel :
Intelligent Networking and Collaborative Systems (INCoS), 2011 Third International Conference on
Conference_Location :
Fukuoka
Print_ISBN :
978-1-4577-1908-0
DOI :
10.1109/INCoS.2011.107
