Title :
Study on Behavior Trust Forecast and Control Based Electronic Commerce System
Author :
Zhao Jie ; Sha-qing, Zhang ; Jun-Rui, Zhong
Author_Institution :
Sch. of Econ. & Manage., Guangdong Univ. of Tech, Guangzhou, China
Abstract :
Trust is crucial for electronic commerce (EC). Trust in open network setting includes identity trust and behavior trust and the latter provides a new method for network safety problems. This paper designs Bayesian network based behavior trust forecast method and the control strategy. The Ajax application framework is proposed and the distributed multi-layer architecture of EC system is built, through which behavior trust forecast and control is implemented. The practical data have shown that in user behavior trust based EC system multiple performances of the server are enhanced and the trade behaviors of users are restricted.
Keywords :
belief networks; electronic commerce; security of data; Ajax application framework; Bayesian network; behavior trust forecast method; distributed multi-layer architecture; electronic commerce system; Authentication; Bayesian methods; Control systems; Costs; Databases; Economic forecasting; Electronic commerce; Network servers; Protection; Safety; Ajax; Bayesian Networks; Behavior Trust; Multi-layer Distributed Architecture;
Conference_Titel :
Electronic Commerce and Security, 2009. ISECS '09. Second International Symposium on
Conference_Location :
Nanchang
Print_ISBN :
978-0-7695-3643-9
DOI :
10.1109/ISECS.2009.147
