DocumentCode
3064438
Title
The Trust Equation The Core Concepts in E- Commerce
Author
Huang, Liangfang ; Wang, Lingling
Author_Institution
Dept. of Bus. Adm., Guangxi Univ. of Technol., Liuzhou, China
fYear
2011
fDate
29-31 July 2011
Firstpage
130
Lastpage
133
Abstract
Currently, the development of e-commerce suffers a series of ethical issues in China, and trust is the most concerned in e-commerce activities. Strengthening the trustworthiness is an important approach to accelerate the healthy development of e-commerce in China. The paper discusses the trust issue in modern society and uses the Trust Equation to analyze the issue. Finally, the paper proposes some ideas to address the trust issue in e-commerce development.
Keywords
electronic commerce; security of data; China; e-commerce activity; e-commerce development; ethical issue; trust equation; Business; Electronic commerce; Equations; Marketing and sales; Mathematical model; Reliability; Security; e-commerce; proposal; the Trust Equation; trust issue;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Computing and Global Informatization (BCGIN), 2011 International Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4577-0788-9
Electronic_ISBN
978-0-7695-4464-9
Type
conf
DOI
10.1109/BCGIn.2011.40
Filename
6003865
Link To Document