• DocumentCode
    3064816
  • Title

    The Core Changes of Promotion Mode in the Era of Knowledge Economy

  • Author

    Han Rui ; Lei Liu

  • Author_Institution
    Manage. Sch., Shanghai Inst. of Foreign Trade, Shanghai, China
  • fYear
    2011
  • fDate
    29-31 July 2011
  • Firstpage
    200
  • Lastpage
    203
  • Abstract
    In this paper, the authors discuss the core changes of promotion mode caused by the knowledge-based economy, and point out the measures that companies should take to keep pace with these changes.
  • Keywords
    promotion (marketing); knowledge economy era; knowledge-based economy; promotion mode; Companies; Dairy products; Economics; Knowledge based systems; Marketing and sales; Powders; Promotion - marketing; Knowledge Economy; Marketing; Sales Promotion;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Business Computing and Global Informatization (BCGIN), 2011 International Conference on
  • Conference_Location
    Shanghai
  • Print_ISBN
    978-1-4577-0788-9
  • Electronic_ISBN
    978-0-7695-4464-9
  • Type

    conf

  • DOI
    10.1109/BCGIn.2011.58
  • Filename
    6003880
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3064816