DocumentCode :
3065238
Title :
Value Creation Model of Fashion Firms Based on Characteristic Analysis
Author :
Yan, Li ; Gao, Changchun
Author_Institution :
Glorious Sun Sch. of Bus. Manage., DongHua Univ., Shanghai, China
fYear :
2011
fDate :
29-31 July 2011
Firstpage :
367
Lastpage :
370
Abstract :
This paper has examined the modularization tendency of fashion firms by characteristic analysis and provided the framework of value creation to policy-makers in handling with fresh ideas and new design, exploration and development of fashion products and dissemination and consumption of fashion goods. The benefit of this model presented in this paper is to extend the modularity theory, and its utility in industrial economics. It also serves to integrate many existing fashion theories in a more holistic manner, thereby removing unimportant factors in these theories.
Keywords :
clothing; clothing industry; industrial economics; fashion firms; fashion products; industrial economics; modularity theory; modularization tendency; policy-makers; value creation model; Business; Clothing; Educational institutions; Lead; Marketing and sales; Monopoly; Production; fashion firms; modularization; value creation model;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Business Computing and Global Informatization (BCGIN), 2011 International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4577-0788-9
Electronic_ISBN :
978-0-7695-4464-9
Type :
conf
DOI :
10.1109/BCGIn.2011.98
Filename :
6003900
Link To Document :
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