• DocumentCode
    3068679
  • Title

    Research on Strategy of Mobile Social Networking Business of China´s Operators

  • Author

    Kaixuan, Xu ; Yuting, Long

  • Author_Institution
    Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun. (BUPT), Beijing, China
  • Volume
    3
  • fYear
    2010
  • fDate
    16-18 July 2010
  • Firstpage
    389
  • Lastpage
    393
  • Abstract
    Firstly, this article analyzes the origin, the present situation, and the direction of mobile social networking business, through a detailed analysis of Japan, Korea, Europe and the United States and the other foreign operators in the mainstream of business development for mobile social status. Then, it summed up the foreign mobile operators´ experience of making over their mobile social networking business and put forward China´s telecommunications operators to create mobile social networking business, thereby promoting the development of mobile Internet strategic thinking. The strategy of china´s operators of how to develop mobile social networking business is given in the third part. Finally, the development direction of mobile social networking business for Chinese telecommunications operator is discussed in the 4th part.
  • Keywords
    Internet; business data processing; mobile computing; social networking (online); telecommunication services; China telecommunications operator; business development; foreign mobile operator; mobile Internet strategic thinking; mobile social networking business; mobile social status; Business; Internet; Mobile communication; Mobile computing; Mobile handsets; Social network services; Telecommunications; China´s Operators; Mobile Internet; Mobile Social Networking; Social Networking Service (SNS); Strategy;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Technology and Applications (IFITA), 2010 International Forum on
  • Conference_Location
    Kunming
  • Print_ISBN
    978-1-4244-7621-3
  • Electronic_ISBN
    978-1-4244-7622-0
  • Type

    conf

  • DOI
    10.1109/IFITA.2010.281
  • Filename
    5634691