DocumentCode
3068679
Title
Research on Strategy of Mobile Social Networking Business of China´s Operators
Author
Kaixuan, Xu ; Yuting, Long
Author_Institution
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun. (BUPT), Beijing, China
Volume
3
fYear
2010
fDate
16-18 July 2010
Firstpage
389
Lastpage
393
Abstract
Firstly, this article analyzes the origin, the present situation, and the direction of mobile social networking business, through a detailed analysis of Japan, Korea, Europe and the United States and the other foreign operators in the mainstream of business development for mobile social status. Then, it summed up the foreign mobile operators´ experience of making over their mobile social networking business and put forward China´s telecommunications operators to create mobile social networking business, thereby promoting the development of mobile Internet strategic thinking. The strategy of china´s operators of how to develop mobile social networking business is given in the third part. Finally, the development direction of mobile social networking business for Chinese telecommunications operator is discussed in the 4th part.
Keywords
Internet; business data processing; mobile computing; social networking (online); telecommunication services; China telecommunications operator; business development; foreign mobile operator; mobile Internet strategic thinking; mobile social networking business; mobile social status; Business; Internet; Mobile communication; Mobile computing; Mobile handsets; Social network services; Telecommunications; China´s Operators; Mobile Internet; Mobile Social Networking; Social Networking Service (SNS); Strategy;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Technology and Applications (IFITA), 2010 International Forum on
Conference_Location
Kunming
Print_ISBN
978-1-4244-7621-3
Electronic_ISBN
978-1-4244-7622-0
Type
conf
DOI
10.1109/IFITA.2010.281
Filename
5634691
Link To Document