A Study on Innovations of E-business Models for Chinese Tourism Industry

Chinese tourism e-business is operated in four basic models, namely, information release model, tourism enterprise operated on-line business model, segmented tourism products on-line business model and integrated tourism products on-line sales model. These models are basically on slight or primary level, suffering from shortages like monotone and identicalness, and lacking uniqueness and depth. Chinese tourism e-business is expected to enjoy its flourishing by model innovations, which are in accordance with the china´s actual conditions, such like expanding the existing models, introducing new models, applying new technologies, redistributing the benefits, integrating on-line and off-line businesses, focusing on segmented markets, creating personalized products and achieving a holistic integration of the industry. The model exploring open up the creative way of industry development in prfound level.