The Influence of Reading Habit on Learning Effectiveness in a Learning Blog Environment

The purpose of this study was to gain greater insights into the habit factors that contribute to one\´s learning effectiveness. Therefore, present study developed the "Learner\´s Digest" blog (i.e., a learning blog) with relevant features including information retrieval, user friendly context and learner-learner interaction. It was designed to provide interesting blog posts to facilitate meaningful learning. In "Learner\´s Digest" blog learners were participated as blog readers. This paper investigated how one\´s reading habit contributes to his/her learning effectiveness participating towards Learner\´s Digest blog. A survey was conducted for understanding the relationship between individual\´s reading habit, in terms of the reading attitude / behavioral pattern, and the learning effectiveness of participation towards a learning blog, in terms of learning performance and satisfaction. A total of 73 blog readers from "Learner\´s Digest" participated in the study. Hypotheses were tested and data was analyzed using simple linear regression and logistic regression analysis. The result revealed that reading habit is a significant predictor of learning effectiveness. A subsequent analysis showed that people with a stronger reading habit is a significant predictor to greater learning effectiveness. Discussions and implications of this study are also presented.