Visualizing creative destruction in entrepreneurship education

Creative destruction-the creation of new industries and the destruction of old industries-is a very abstract concept. Those teaching entrepreneurship, where creative destruction is a central feature, often struggle to communicate the dynamism of industry evolution where industry disruption can yield innovation, entrepreneurial opportunities and new wealth. This paper examines the application of human computer interaction (HCI) and specifically information visualization to the context of entrepreneurship education, a specialized area of business education. The chief aim is to evaluate two-dimensional visualizations of industry emergence and growth to compare entrepreneurship learning outcomes in the general comprehension of creative destruction, the specific comprehension of new market creation in industry evolution, and the rates and dynamics of changing industry market structure. Different two-dimensional visualizations of creative destruction in the Popular Music Industry examining 1951-2008 are developed and tested to determine which visualizations correspond to improved entrepreneurship learning outcomes.