Title :
Visual path analysis
Author :
Keahey, T. Alan ; Eick, Stephen G.
Abstract :
We describe a system for analyzing the flow of traffic through Web sites. We decomposed the general path analysis problem into a set of distinct subproblems, and created a visual metaphor for analyzing each of them. Our system works off of multiple representations of the clickstream, and exposes the path extraction algorithms and data to the visual metaphors as Web services. We have combined the visual metaphors into a Web-based "path analysis portal" that lets the user easily switch between the different modes of analysis.
Keywords :
Web sites; data analysis; data visualisation; portals; Web services; Web site traffic flow analysis; clickstream; data visualisation; path analysis portal; path extraction algorithms; visual metaphor; visual path analysis; Aggregates; Algorithm design and analysis; Data mining; Navigation; Pattern analysis; Search engines; Switches; Uniform resource locators; Web page design; Web services;
Conference_Titel :
Information Visualization, 2002. INFOVIS 2002. IEEE Symposium on
Print_ISBN :
0-7695-1751-X
DOI :
10.1109/INFVIS.2002.1173163