• DocumentCode
    3085335
  • Title

    Genetic Algorithm Based Bayesian Network for Customers´ Behavior Analysis

  • Author

    Yu, Xiao Yi ; Wang, Aiming

  • Author_Institution
    Sch. of Computerv & Inf. Eng., Anyang Normal Univ., Anyang, China
  • fYear
    2010
  • fDate
    15-17 Oct. 2010
  • Firstpage
    406
  • Lastpage
    409
  • Abstract
    In this paper, we propose a credit scoring algorithm to predict seceders of a large Japanese company. We use features based on attributes of customer and genetic algorithm based Bayesian network to detect the seceders. Experimental results on the datasets demonstrate that this method has superior results compared with other recently proposed algorithms, and shows that the proposed method is efficient to detect the seceders from loyal customers.
  • Keywords
    belief networks; consumer behaviour; finance; genetic algorithms; Bayesian network; Japanese company; credit scoring algorithm; customers behavior analysis; genetic algorithm; Bayesian methods; Data mining; Data models; Entropy; Mathematical model; Mutual information; Predictive models; Steganalysis; Steganography;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Intelligent Information Hiding and Multimedia Signal Processing (IIH-MSP), 2010 Sixth International Conference on
  • Conference_Location
    Darmstadt
  • Print_ISBN
    978-1-4244-8378-5
  • Electronic_ISBN
    978-0-7695-4222-5
  • Type

    conf

  • DOI
    10.1109/IIHMSP.2010.104
  • Filename
    5635751