Title :
Genetic Algorithm Based Bayesian Network for Customers´ Behavior Analysis
Author :
Yu, Xiao Yi ; Wang, Aiming
Author_Institution :
Sch. of Computerv & Inf. Eng., Anyang Normal Univ., Anyang, China
Abstract :
In this paper, we propose a credit scoring algorithm to predict seceders of a large Japanese company. We use features based on attributes of customer and genetic algorithm based Bayesian network to detect the seceders. Experimental results on the datasets demonstrate that this method has superior results compared with other recently proposed algorithms, and shows that the proposed method is efficient to detect the seceders from loyal customers.
Keywords :
belief networks; consumer behaviour; finance; genetic algorithms; Bayesian network; Japanese company; credit scoring algorithm; customers behavior analysis; genetic algorithm; Bayesian methods; Data mining; Data models; Entropy; Mathematical model; Mutual information; Predictive models; Steganalysis; Steganography;
Conference_Titel :
Intelligent Information Hiding and Multimedia Signal Processing (IIH-MSP), 2010 Sixth International Conference on
Conference_Location :
Darmstadt
Print_ISBN :
978-1-4244-8378-5
Electronic_ISBN :
978-0-7695-4222-5
DOI :
10.1109/IIHMSP.2010.104