DocumentCode
3085335
Title
Genetic Algorithm Based Bayesian Network for Customers´ Behavior Analysis
Author
Yu, Xiao Yi ; Wang, Aiming
Author_Institution
Sch. of Computerv & Inf. Eng., Anyang Normal Univ., Anyang, China
fYear
2010
fDate
15-17 Oct. 2010
Firstpage
406
Lastpage
409
Abstract
In this paper, we propose a credit scoring algorithm to predict seceders of a large Japanese company. We use features based on attributes of customer and genetic algorithm based Bayesian network to detect the seceders. Experimental results on the datasets demonstrate that this method has superior results compared with other recently proposed algorithms, and shows that the proposed method is efficient to detect the seceders from loyal customers.
Keywords
belief networks; consumer behaviour; finance; genetic algorithms; Bayesian network; Japanese company; credit scoring algorithm; customers behavior analysis; genetic algorithm; Bayesian methods; Data mining; Data models; Entropy; Mathematical model; Mutual information; Predictive models; Steganalysis; Steganography;
fLanguage
English
Publisher
ieee
Conference_Titel
Intelligent Information Hiding and Multimedia Signal Processing (IIH-MSP), 2010 Sixth International Conference on
Conference_Location
Darmstadt
Print_ISBN
978-1-4244-8378-5
Electronic_ISBN
978-0-7695-4222-5
Type
conf
DOI
10.1109/IIHMSP.2010.104
Filename
5635751
Link To Document