Effects of co-production and innovation orientation on relationship property and service innovation

Using a real case with 161 samples, we investigated the relationships among relationship property, service innovation, co-production, and innovation orientation in service industry of Pearl River Delta of China. The empirical results demonstrated that co-production mediated the relationship between relationship property and service innovation, and that innovation orientation moderated the relationship between relationship property and service innovation. These findings can be applied to improve communication among employees, enhance production cooperation and promote service innovation.