SECI model and KIKI model on knowledge creation

Various theories related to knowledge creation have been proposed by academics and practitioners in business. Most knowledge-creation theories are focused on knowledge transfer and development by a firm-centered view, such as the SECI model. In the meantime, the customer-centered view is highlighted in marketplaces instead of the firm-centered view due to the concept of value-in-use. Since knowledge creation is treated as a main force to deal with complicated marketplaces in today´s economy, knowledge creation has been essential with customer value creation. In this paper, we distinguish the SECI model and the KIKI model on knowledge creation. The SECI model is proposed for knowledge conversion between two knowledge types by an interaction dynamic in an organizational context. The KIKI model is proposed for value co-creation based on knowledge creation by a service approach, which is a justification process in knowledge creation towards customer value creation. This paper gives two innovation cases to reveal the distinguishable implication between the SECI model and the KIKI model for knowledge creation.