Factors affecting SMEs adoption decision of B2B e-marketplace: A case study in China

Author

Chunjuan Zhai ; Hui Liu

Author_Institution

Dept. of Electron. Bus., Univ. of Econ. & Bus., Beijing, China

fYear

2013

fDate

17-19 July 2013

Firstpage

262

Lastpage

266

Abstract

This paper focuses on Small and Medium Enterprises (SMEs) adoption decision of B2B e-marketplace in China. The purpose is to identify the factors driving or hindering SMEs to adopt B2B e-marketplace. First, based on Rogers´s innovation diffusion theory (IDT), eReadiness Model and TOE (technology-organization-environment) framework, theoretical model is formulated and ten key factors are identified. Then, a case study is presented. The top manager of four SMEs (two of them have adopted B2B e-marketplace and two of them have not adopted B2B e-marketplace) located in China are interviewed, for the purpose of find out the influence factors they considered when they make a decision of adopting B2B e-marketplace or not. Finally, the result and conclusions are presented.

Keywords

electronic commerce; small-to-medium enterprises; B2B e-marketplace; China; IDT; Rogers innovation diffusion theory; SME adoption decision; TOE framework; ereadiness model; small and medium enterprise; technology-organization-environment framework; Consumer electronics; Government; Industries; Internet; Interviews; Technological innovation; Adoption; B2B e-marketplace; Case study; E-readiness; TOE;

fLanguage

English

Publisher

ieee

Conference_Titel

Service Systems and Service Management (ICSSSM), 2013 10th International Conference on

Conference_Location

Hong Kong

Print_ISBN

978-1-4673-4434-0

Type

conf

DOI

10.1109/ICSSSM.2013.6602643

Filename

6602643