Adaptive Fuzzy Cognitive Maps for Identification of Cause and Effect

Strategy mapping is the most important task in building a Balanced Scorecard system, and so must be the first of the sequential stepwise processes for BSC system design. The process of building the strategy map shows, it is a human centric process in which all executives´ preferences, experiences and knowledge are in place to reach to a uniform consensus. The managerial board of organization, as the body of decision making team, starts by their combination and assimilation of their knowledge and experiences, to build logical relationships among the strategic objectives. It is believed that by proposing a proper framework for structuring the process of strategy mapping, there would be possible to follow the procedure in a more stepwise procedure. In this paper, we apply adaptive fuzzy cognitive map to identify cause and effect relationships among the strategic objectives of strategy map.