DocumentCode
3102453
Title
The Analysis and Suggestions on Online Shopping Behavior of College Students
Author
Wang Dong
Author_Institution
Hebei Vocational & Tech. Coll. of Building Mater., Qinhuangdao, China
fYear
2011
fDate
16-18 Aug. 2011
Firstpage
1
Lastpage
3
Abstract
China is having an online shopping boom at present. Online shopping has become a very good shopping channel for college students because of its convenience and quickness. This paper describes the motivation of college students´ online shopping. And analyzing the restraints of college students´ online shopping from three aspects--Integrity, security and distribution. Finally, giving the recommendations from the following aspects: improving awareness of prevention for network risks; searching the information of products actively; choice of sellers and logistics companies.
Keywords
Internet; consumer behaviour; retail data processing; China; college students; logistics companies; network risk prevention; online shopping behavior; product information searching; seller choice; Building materials; Companies; Educational institutions; Internet; Logistics; Medical services; Security;
fLanguage
English
Publisher
ieee
Conference_Titel
Internet Technology and Applications (iTAP), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-7253-6
Type
conf
DOI
10.1109/ITAP.2011.6006107
Filename
6006107
Link To Document