DocumentCode
3102480
Title
The Implementing Strategy of CRM in the Environment of E-Commerce
Author
Hou Xiufang
Author_Institution
Environ. Manage. Coll. of China, Qinhuangdao, China
fYear
2011
fDate
16-18 Aug. 2011
Firstpage
1
Lastpage
3
Abstract
The integration of E-commerce and CRM is inevitable. This paper describes the influence on CRM from the development of E-commerce from three aspects: support of material conditions, support of technology and management of business. It explores the implementing strategy of CRM in the environment of E-commerce from following aspects: making use of the information system of customer data fully, strengthening communication with customers to develop a good relationship with customers; establishing online community to develop a stable customer group; carrying out one-to-one marketing to provide personalized service.
Keywords
Internet; customer services; electronic commerce; CRM; business management; e-commerce environment; information system; material conditions; one-to-one marketing; online community; personalized service; Business; Communities; Educational institutions; Information systems; Internet; Materials; Presses;
fLanguage
English
Publisher
ieee
Conference_Titel
Internet Technology and Applications (iTAP), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-7253-6
Type
conf
DOI
10.1109/ITAP.2011.6006108
Filename
6006108
Link To Document