Evaluation of Efficiency of Capital Sources Utilization and Company Performance of E-Life Mall in Kaohsiung City Based on Data Envelopment Analysis

Author

Chen, Jung-Fang ; Hsieh, Pei-Yu ; Chen, His-Wen

Author_Institution

Dept. of Bus. Adm., Nat. Kashsiung Univ. of Appl. Sci., Kaohsiung, Taiwan

fYear

2010

fDate

26-28 Sept. 2010

Firstpage

278

Lastpage

283

Abstract

Our study is based on 20 direct stores of E-Life Mall in Kaohsiung City, Taiwan. After having interviews with 5 store managers of E-Life Mall, we come up with 3 input and 3 output efficiency indices, and apply Data Envelopment Analysis (DEA) to evaluate the performance efficiency of individual store, we also make use of Tobit regression analysis to investigate the effect of all input and output variables on Global Technical Efficiency (TE), Pure Technical Efficiency (PTE), and Scale Efficiency (SE) obtained by DEA. According to the result of our analysis, the improvement rate of store space is largest among on all input and output vables. On the other hand, in output efficiency, refrigerator turnover and each input factor has significant influence on TE, PTE, and SE.

Keywords

Internet; data envelopment analysis; electronic commerce; regression analysis; retail data processing; 3C market; 3C retailer; Kaohsiung City; capital sources utilization; company performance; data envelopment analysis; e-life mall; global technical efficiency; pure technical efficiency; scale efficiency; tobit regression analysis; Analytical models; Biological system modeling; Business; Data envelopment analysis; Marketing and sales; Refrigerators; Regression analysis; 3C Retailer; Data Envelopment Analysis(DEA); Tobit regression analysis;

fLanguage

English

Publisher

ieee

Conference_Titel

Computational Aspects of Social Networks (CASoN), 2010 International Conference on

Conference_Location

Taiyuan

Print_ISBN

978-1-4244-8785-1

Type

conf

DOI

10.1109/CASoN.2010.70

Filename

5636703