Title :
Evaluation of Efficiency of Capital Sources Utilization and Company Performance of E-Life Mall in Kaohsiung City Based on Data Envelopment Analysis
Author :
Chen, Jung-Fang ; Hsieh, Pei-Yu ; Chen, His-Wen
Author_Institution :
Dept. of Bus. Adm., Nat. Kashsiung Univ. of Appl. Sci., Kaohsiung, Taiwan
Abstract :
Our study is based on 20 direct stores of E-Life Mall in Kaohsiung City, Taiwan. After having interviews with 5 store managers of E-Life Mall, we come up with 3 input and 3 output efficiency indices, and apply Data Envelopment Analysis (DEA) to evaluate the performance efficiency of individual store, we also make use of Tobit regression analysis to investigate the effect of all input and output variables on Global Technical Efficiency (TE), Pure Technical Efficiency (PTE), and Scale Efficiency (SE) obtained by DEA. According to the result of our analysis, the improvement rate of store space is largest among on all input and output vables. On the other hand, in output efficiency, refrigerator turnover and each input factor has significant influence on TE, PTE, and SE.
Keywords :
Internet; data envelopment analysis; electronic commerce; regression analysis; retail data processing; 3C market; 3C retailer; Kaohsiung City; capital sources utilization; company performance; data envelopment analysis; e-life mall; global technical efficiency; pure technical efficiency; scale efficiency; tobit regression analysis; Analytical models; Biological system modeling; Business; Data envelopment analysis; Marketing and sales; Refrigerators; Regression analysis; 3C Retailer; Data Envelopment Analysis(DEA); Tobit regression analysis;
Conference_Titel :
Computational Aspects of Social Networks (CASoN), 2010 International Conference on
Conference_Location :
Taiyuan
Print_ISBN :
978-1-4244-8785-1
DOI :
10.1109/CASoN.2010.70
