• DocumentCode
    3104033
  • Title

    On Meticulous Marketing Countermeasure to Sichuan Custom Cultural Tourism

  • Author

    Wang, Jiabin ; Li, Qiong

  • Author_Institution
    Marketing Dept., Chengdu Univ. of Technol., Chengdu, China
  • fYear
    2011
  • fDate
    16-18 Aug. 2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    Sichuan is abound in resources of custom cultural tourism, while be lack of market operation. The essay produced a new train of thought for Sichuan custom cultural tourism by the theory of modern meticulous marketing on the basis of the wrong region of custom cultural tourism during the course of developing tourism resources market.
  • Keywords
    cultural aspects; marketing; travel industry; Sichuan custom cultural tourism; meticulous marketing countermeasure; tourism resources market development; Business; Cultural differences; Educational institutions; IEEE Journals and Transactions On-LINE - OpeRA; Industries; Machinery; Presses;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Internet Technology and Applications (iTAP), 2011 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-7253-6
  • Type

    conf

  • DOI
    10.1109/ITAP.2011.6006187
  • Filename
    6006187
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3104033