Characterization techniques for user´s preference and navigation

This study seeks the answer for what cognitive processes influence users in their information seeking tasks on web pages. A previous experiment was repeated with another group and analyzed in another point of view. In the experiments targets were embedded several times on the page but participants did not have to find all; they could stop searching if they feel they are ready, similarly to a real situation. Therefore a new method was applied for data analyzing. Results of the two groups were compared.