Web user clustering analysis based on KMeans algorithm

As one of the most important tasks of Web Usage Mining (WUM), web user clustering, which establishes groups of users exhibiting similar browsing patterns, provides useful knowledge to personalized web services. In this paper, we cluster web users with KMeans algorithm based on web user log data. Given a set of web users and their associated historical web usage data, we study their behavior characteristic and cluster them. Experiment results show the feasibility and efficiency of such algorithm application. Web user clusters generated in this way can provide novel and useful knowledge for various personalized web applications.