Title :
Stickiness: A New Perspective to Understand Online Customer Behavior
Author_Institution :
Sch. of Econ. & Manage., Xi´an P&T Inst., Xi´an, China
Abstract :
This paper chooses stickiness as the research objective. Giving conception of it first, the research discusses the factors that influence it. On this basis, it then supposes the relationship between stickiness and online customer behavior.
Keywords :
Internet; consumer behaviour; online customer behavior; stickiness; Blogs; Business; Conferences; Europe; Games; Information technology; Web sites;
Conference_Titel :
Internet Technology and Applications (iTAP), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-7253-6
DOI :
10.1109/ITAP.2011.6006249
