DocumentCode
3105209
Title
Stickiness: A New Perspective to Understand Online Customer Behavior
Author
Xue Jun
Author_Institution
Sch. of Econ. & Manage., Xi´an P&T Inst., Xi´an, China
fYear
2011
fDate
16-18 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
This paper chooses stickiness as the research objective. Giving conception of it first, the research discusses the factors that influence it. On this basis, it then supposes the relationship between stickiness and online customer behavior.
Keywords
Internet; consumer behaviour; online customer behavior; stickiness; Blogs; Business; Conferences; Europe; Games; Information technology; Web sites;
fLanguage
English
Publisher
ieee
Conference_Titel
Internet Technology and Applications (iTAP), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-7253-6
Type
conf
DOI
10.1109/ITAP.2011.6006249
Filename
6006249
Link To Document