Title :
A Research on the Supply Chain Management of Brand Agricultural Products
Author_Institution :
Zhengzhou Inst. of Aeronaut. Ind. Manage., Zhengzhou, China
Abstract :
The brand of agricultural products is an effective way of increasing value-added of agricultural products, and supply chain management is a beneficial tool to the agricultural brand-building. After a brief overview of the agricultural products´ Supply chain management. This paper tries to analysis the brand agricultural products´ supply chain that contrast with Japan, then we find several questions which exist in china´s brand agricultural products supply chain.
Keywords :
agricultural products; marketing; supply chain management; Japan; agricultural brand-building; brand agricultural products; supply chain management; Agricultural products; Buildings; Standards; Supply chain management; Supply chains;
Conference_Titel :
Internet Technology and Applications (iTAP), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-7253-6
DOI :
10.1109/ITAP.2011.6006258
